Survey
Spaulding Ridge 2024 CRO Survey Results
This year’s report provides industry trends, best practices, and top priorities for CROs. The survey reveals a surprisingly positive sales landscape and insights into how sales leaders and their teams are planning to end the year strong and gearing up for growth in 2025.

Market Optimism Returns
Focus: Attract, Then Monetize
Longer Sales Cycles
Higher Targets, Same Headcounts
Demand for Better Sales Tech
Data Readiness Challenges



