Survey

Spaulding Ridge 2024 CRO Survey Results

This year’s report provides industry trends, best practices, and top priorities for CROs. The survey reveals a surprisingly positive sales landscape and insights into how sales leaders and their teams are planning to end the year strong and gearing up for growth in 2025.

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Market Optimism Returns

Focus: Attract, Then Monetize

Longer Sales Cycles

Higher Targets, Same Headcounts

Demand for Better Sales Tech

Data Readiness Challenges

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