Certain needed to modernize their customer service workflows and overall approach to customer health data so they turned to Salesforce and Spaulding Ridge for advice.
After implementing Salesforce CRM Analytics with Spaulding Ridge, Certain is now empowered with dashboards and visualizations to:
- Detect churn risk among active customers
- Prompt customer success managers with ‘next best action’ guidance
- Enable leaders to make data informed business decisions to steer the direction of business operations
