The 2024 report provides industry trends, best practices, and top priorities for CROs. The survey reveals a surprisingly positive sales landscape and insights into how sales leaders and their teams are planning to end the year strong and gearing up for growth in 2025.

Market Optimism Returns

Focus: Attract, Then Monetize

Longer Sales Cycles

Higher Targets, Same Headcounts

Demand for Better Sales Tech

Data Readiness Challenges

The 2024 report provides industry trends, best practices, and top priorities for CROs. The survey reveals a surprisingly positive sales landscape and insights into how sales leaders and their teams are planning to end the year strong and gearing up for growth in 2025.