Unlock sports and entertainment data’s full potential.
Sports and entertainment organizations need data to understand their fans and customers fully: Fans expect personalized marketing and experiences, and competition is fierce to keep them engaged. But since fans interact in so many different ways (ticketing, concessions, merchandise, parking), it can be difficult to get the full picture.
Spaulding Ridge can deliver a flexible, custom-built data platform that eliminates silos and provides full visibility into fan data.
“The partnership was the single best decision that we at the San Francisco Giants made...”
“The partnership [with Spaulding Ridge] was the single best decision that we at the San Francisco Giants made in our efforts to quickly ramp up our analytics efforts.”
Enable better decision-making with data.
A cloud-native solution is the key to fan engagement insights from ticketing, merchandise, concessions, and more. Understand fan behavior better, improve the fan experience, and make informed decisions to accelerate business growth.
Team-owned data
Empower your organization with full control of a flexible data stack.
Composability
Create your own unique capabilities to align with your organization’s goals.
Fan golden record
De-duplicate fan data and integrate data from multiple sources.
Fan engagement source-of-truth
Consolidate fan engagement data into a data warehouse, enabling insights for better decision-making.
Spaulding Ridge’s Fan 360 solution
A unified ecosystem for sports and entertainment data takes fan engagement to new heights.
Our Fan 360 solution fully helps you understand how your fans interact with your brand.
From ingesting and transforming raw data from every facet of your fans to presenting it in an easy-to-use business intelligence interface, get a system that works for you.
Our solution incorporates
- Building and/or optimizing your cloud data warehouse
- Ingesting fan data from sources across your organization
- Developing a customizable fan data model
- Creating a master fan table/record for every fan
- Activating target audiences through fan engagement insights
- Training, support, and maintenance on your terms
Work with a Nexus-certified partner
Spaulding Ridge is a Nexus-certified Ticketmaster partner for data analytics. Numerous professional sports teams and major entertainment brands have counted on us for Fan360 solutions to help them monetize their fan bases. We can integrate your business intelligence systems with Ticketmaster to give you the insights you need.
Expert advice from the Minnesota Vikings, Snowflake, and Spaulding Ridge
Data driven companies are 19x more likely to be profitable vs. non data driven organizations. By leveraging Spaulding Ridge’s expertise as a top sports consulting partner and the Snowflake Data Cloud, the Vikings are building an innovative data platform and Fan 360 solution that will become the foundation for enabling their growth strategy.
Why Fan 360?
Our Fan 360 solution provides data on fan behaviors, giving you a competitive edge.
Pull fan data together
Eliminate silos and centralize fan data, enabling better insights for better business outcomes.
Ticketing and sales data is easier to access
Blend ticketing and sales data with other CRMs, marketing, and operational sources.
Create master fan records
Develop an individual record for every fan. Capture their web activity, ticket and merchandise sales, concessions, and more, enabling a blueprint for personalization.
Strategize and activate
Build custom segments based on fan engagement. Sync segments with source applications to enhance efficiency.
